marketing ploy
noun
: something that people who are selling a product use to make people want to buy the product
Examples of marketing ploy in a Sentence
Recent Examples on the Web
Critics of social impact businesses like ours are quick to say that our values are only a marketing ploy, with no substance behind them.
—
Wietse Van Ransbeeck, Forbes.com, 5 June 2025
Every sports league is better with a bad guy, and Reese subtly demeaning Clark is a brilliant marketing ploy.
—Mac Engel, Fort Worth Star-Telegram, 29 May 2025
Most of the new openings, then, are both hotel and residences combined, meaning the former acts as much as a marketing ploy as a moneymaker.
—Mark Ellwood, Robb Report, 28 Mar. 2025
Cheng Xin/Getty Images Call it a miracle, or a marketing ploy: Duo the owl is back from the dead.
—Rachel Treisman, NPR, 26 Feb. 2025
Regardless of whether the marketing ploy catches on, the Warriors are hosting the Lakers on Saturday (5:30 p.m., ABC), pitting the two defining players of their generation against each other: Steph Curry and LeBron James.
—Danny Emerman, The Mercury News, 25 Jan. 2025
Companies should reserve this term for ideas and strategies that genuinely reshape industries rather than use it as a marketing ploy.
—Cheryl Robinson, Forbes, 14 Jan. 2025
The hair expert said that many brands had removed softening and cleansing agents from their products to market them as sulfate-free, a move seen as a marketing ploy after sulfates gained a bad reputation in the haircare industry.
—John Mac Ghlionn, Newsweek, 13 Jan. 2025
In what his organization maintained was not a marketing ploy, Trump offered a free ride and lunch on the mega-yacht Trump Princess to everyone who has bought a Plaza condo.
—Miami Herald Archives, Miami Herald, 8 Jan. 2025
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Wietse Van Ransbeeck, Forbes.com, 5 June 2025
Every sports league is better with a bad guy, and Reese subtly demeaning Clark is a brilliant marketing ploy.
—Mac Engel, Fort Worth Star-Telegram, 29 May 2025
Most of the new openings, then, are both hotel and residences combined, meaning the former acts as much as a marketing ploy as a moneymaker.
—Mark Ellwood, Robb Report, 28 Mar. 2025
Cheng Xin/Getty Images Call it a miracle, or a marketing ploy: Duo the owl is back from the dead.
—Rachel Treisman, NPR, 26 Feb. 2025
Regardless of whether the marketing ploy catches on, the Warriors are hosting the Lakers on Saturday (5:30 p.m., ABC), pitting the two defining players of their generation against each other: Steph Curry and LeBron James.
—Danny Emerman, The Mercury News, 25 Jan. 2025
Companies should reserve this term for ideas and strategies that genuinely reshape industries rather than use it as a marketing ploy.
—Cheryl Robinson, Forbes, 14 Jan. 2025
The hair expert said that many brands had removed softening and cleansing agents from their products to market them as sulfate-free, a move seen as a marketing ploy after sulfates gained a bad reputation in the haircare industry.
—John Mac Ghlionn, Newsweek, 13 Jan. 2025
In what his organization maintained was not a marketing ploy, Trump offered a free ride and lunch on the mega-yacht Trump Princess to everyone who has bought a Plaza condo.
—Miami Herald Archives, Miami Herald, 8 Jan. 2025
Cite this Entry
“Marketing ploy.” Merriam-Webster.com Dictionary, Merriam-Webster, https://www.merriam-webster.com/dictionary/marketing%20ploy. Accessed 13 Jun. 2025.
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